What is influencer marketing for?
With the rise of social media, consumer behaviour has changed. The popularity of a brand is almost instantly translated into the number of likes, comments, and shares. It’s in this new way of communication that ‘influence marketing’ was born, thanks to the more or less famous influencers. Reputed to be more spontaneous, genuine, sincere and therefore more trustworthy than brands, influencers test products and services and share their opinions with their community, to influence them in their choices. They then become influencers by motivating the act of buying. Brands have understood the impact of influencer marketing and are increasingly using this means of communication, particularly in fashion, beauty, cooking and sports.
The power of influence
- Gain visibility
Expressing its ecological commitment, underlining its spirit, developing its solidarity values… each brand has its own issues and objectives to achieve.
- Improve brand image
Expressing its ecological commitment, underlining its spirit, developing its solidarity values… each brand has its own issues and objectives to achieve.
- Humanizing the brand-consumer relationship
Giving a voice to an influencer means wanting to embody the brand by finding an ambassador, capable of dialoguing directly with their community.
- Creating commitment
On social networks, such as Facebook, Instagram and Twitter, what consumers appreciate most is the power they are given to express themselves freely. Everyone can give their opinion and listen to other consumers’ opinions.
- Boost your sales
Of course, the ultimate goal of an influencer campaign is to boost a brand’s sales and gain market share in its sector.
Ready to start influencer marketing with RevolutionR? Contact us now!
